Fast food and films go hand in hand, but Pizza Hut has recently trialled some innovative pizza boxes in Hong Kong that take this a little step further.
The brand’s new Blockbuster Box can turn into a movie projector (once you’ve eaten the pizza, of course).
Available in four designs, the Blockbuster Box comes with a lens and a holder for your smartphone – all you have to do is clip your phone into the holder and insert the lens into a perforated hole in the box to set up a working projector.
Any smartphone content can be played, but the box does have a QR code that lets customers access a film made by Pizza Hut.
See the Blockbuster Box in action below and tell us if you would like this idea to be launched in the UK.